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UI/UX · IoT · Mobile · Case Study

FRESCO

Type
Mobile App — iOS & Android
Role
UX Research · UI Design
Technology
IoT · Smart Home
Target
Households · Age 20–45
Overview

THE PROBLEM

One third of all food produced globally is wasted — and most of it happens at home, invisibly, inside the fridge. People forget what they have, buy duplicates, and throw away food that quietly expired. Fresco is an IoT-connected mobile app that gives the fridge a voice: tracking freshness in real time and nudging users to consume before it's too late.

Problem
Households lose money and create environmental waste because they have no visibility into what's in their fridge and when it expires.
Solution
An IoT-connected app that monitors fridge contents, tracks freshness automatically, and sends timely nudges before food spoils.
Success
Users waste less food, save money, and build better habits — without changing how they use their kitchen.
Process

FROM RESEARCH TO SCREENS

01
Research
Investigated household food waste patterns, existing smart home solutions, and user behavior around grocery shopping and fridge management.
02
Wireframe
Mapped the core flows: fridge overview, item detail with freshness timeline, consumption nudge notifications, and shopping list integration.
03
Hi-Fi Design
Clean, food-forward visual system. Color-coded freshness states (green → yellow → red) communicate urgency at a glance without cognitive load.
04
Prototype
Interactive prototype tested with households. Validated that real-time freshness tracking reduces decision fatigue and increases consumption of at-risk items.
Screens

THE APP

Five screens covering the full user journey — from onboarding to daily freshness monitoring and smart consumption nudges.

Fresco — overview screen Fresco — fridge contents view Fresco — item freshness detail Fresco — notification and nudge flow Fresco — final prototype screens
Outcome

WHAT IT BECAME

Fresco turned an invisible problem — food waste — into a visible, actionable system. By connecting IoT sensors to a clean mobile interface, it made freshness a first-class metric in the kitchen. The design proved that behavior change doesn't require effort from the user — it requires the right information at the right moment.

IoT
Connected device
5
Core screens
0
User effort required